Animated GIF’s are so hot right now, and if you pronounce GIF as “JIF” you are wrong. Adding a simple animation to your email campaigns can give it a WOW factor that translates into better click-throughs and conversion rates.

GIF stands for Graphics Interchange Format and was developed by CompuServe in 1987. Wide support across browsers and email clients have made GIFs a popular image format since the early days of the internet. Below is the simple photoshop timeline I created for this animation. Each letter illuminates individually, followed by a double flash of both words.